2017 Toyota Fortuner pricing slashed

Toyota has radically reduced the price of its HiLux-based Fortuner 4x4 SUV by a minimum of $5000, bringing all but the range-topping Crusade variant below $50,000.

The Fortuner range now starts at $42,590 for the GX manual, which saw its retail price drop by $5400, or 11.25 percent. The GX auto price has also been slashed by $5400 to $44,590.

Despite the price cut the GX gains 17-inch alloys in place of the steel wheels and rear parking sensors.

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Prices for the mid-range GXL manual and auto models have also been slashed, by $5500 to $47,490 and $49,490 respectively, but gain satellite navigation, Toyota Link infotainment, digital radio and a choice of dark brown leather-accented interior trim.

Meanwhile, the range topping Crusade receives a premium 11-speaker JBL audio system, heated and eight-way power-adjustable driver and front-passenger seats, and LED instead of halogen fog lamps, despite its price being reduced by $5000 to $56,990.

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The new pricing comes with the Aussie-engineered Fortuner being one of the few Toyota models to languish in its segment (Large SUVs) which is dominated by its LandCruiser Prado and Kluger stablemates.

Fortuner sales are down by 40 percent this year, with year to date sales by the end of September totalling 1960, compared to the Prado’s 12,071, and Kluger’s 9136.

It is also behind similar ute-based SUVs such as the Isuzu MU-X (5829), Mitsubishi Pajero Sport (5489), Ford Everest (3360) and the new Holden Trailblazer (2311).

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The discounts mean Fortuner’s entry-level pricing is now lower than any of the above competitors, undercutting the Pajero Sport GLX by $3410.

MY18 Toyota Fortuner pricing

• Fortuner GX manual - $42,590
• Fortuner GX auto - $44,590
• Fortuner GXL manual - $47,490
• Fortuner GXL auto - $49,490
• Fortuner Crusade auto - $56,990