GM Australia has presented a new ‘Rewinding Roads’ creative campaign that aims to highlight the intrinsic link between Holden and Australia through an interactive photo map.
Rewinding Roads features a website that combines the street smarts of Google Maps with the photography of everyday Australians by placing geo-tagged images on an interactive map.
Users can select a location to see each Holden moment with photos that match up to the surroundings.
Holden fans can also upload their own moment-in-time snapshots to the platform and select the location where the photograph was taken.
Photos can be viewed by collections based on Holden models, or all can be viewed at once on the interactive Google map.
“It was always our intention to recognise the important contribution Holden has made in this country,” said Marc Ebolo, managing director of GM Australia and New Zealand.
“With the challenges we’ve all faced in 2020, this website is a simple way that Holden family and friends can come together to celebrate this iconic Australian brand.
“With Holden continuing to service vehicles and provide parts to its many customers in Australia, we wanted to make sure this didn’t feel like an ending.”
Rewinding Roads is designed to feature Australian locations only, meaning New Zealand photos aren’t accepted.
The website will stay up for the rest of the year and will be promoted on Holden social media pages.