More than a decade later, customers will pay less for the latest model, despite significant improvements in safety, as well as an increase in size, fuel efficiency and performance. Buyers no longer have to pay extra for an automatic transmission, now a no-cost option.
“When the last model launched in 2009, we didn’t even have Instagram!” said Mini Convertible product manager, Daniel Silverwood, at the Convertible’s media launch.
The Cooper’s considerable price drop is mirrored in the new Mini Cooper S, which starts at $45,400 to make it cheaper than the 2005 Mini Cooper S Cabriolet automatic’s $47,100. It’s also cheaper than the outgoing Cooper S Cabriolet automatic, which was $51,150.
A high-performance version of the Convertible, the Mini Cooper S John Cooper Works, will go on sale in the third-quarter from $54,900 to undercut the current automatic model’s $60,850 price.
Mini sales in Australia have increased so far in 2016 following a record result in 2015. The company expects this to improve with the arrival of the Mini Clubman and Mini Convertible in local showrooms.
Read our review on the Mini Cooper Convertible here.