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Peugeot drops 208 and 2008 pricing

By David Bonnici, 07 Aug 2017 Car News

Peugeot drops 208 and 2008 pricing

The French carmaker has dropped prices of its light hatch and small SUV offerings to address flagging sales

Peugeot Australia has cut retail pricing of key 208 light hatch and 2008 small SUV variants by up to five percent.

The price cuts ranging from $390 to $1490 apply to all 208 models, except the three-door GTi, and the entire Peugeot 2008 range.

The cost of metallic paint has also been reduced from $990 to $590 for both models and from $990 to $690 for the mid-sized Peugeot 508 sedan and wagon.

Peugeot says the price cuts were to enhance its “strong price-product offering across both our passenger vehicle range”.

However both models have failed to make traction in their respective segments, with the 208’s market share within the premium light hatch market dropping from 13.5 percent in July last year to just 2.6 percent last month – well behind its Mini hatch and Audi A1 rivals, which account for 58.8 and 29.8 percent respectively.

The Peugeot 2008 has also failed to make a dent in its segment, despite a significant 2016 upgrade that brought a host of improvements, which saw it rate highly in our small SUV comparison, ahead of the big-selling Mazda CX-3.

The 2008 accounts for just 0.2 percent of small-SUV sales, with just 17 sold in July compared to 27 over the same time last year.

While this could be attributed to higher entry-level pricing compared to some of its main rivals, it also sells considerably less than every vehicle in the plus-$40,000 premium SUV market - including the Infiniti Q30/QX30 (31 sales), which doesn’t exactly have the highest of profiles.

Peugeot 208 pricing

  • 208 Active - $22,190 (- $390)
  • 208 Allure - $24, 990 (-$1300)
  • 208 GT-Line - $26,990 (-$1300)
  • 208 GTi - $29,990 (no change)

Peugeot 2008 pricing

  • 2008 Active - $25,490 (-$1000)
  • 2008 Allure - $29,990 (-$1000)
  • 2008 GT-Line - $31,500 (-$1490)