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Case Studies

In the last 12 months, WhichCar's online audience has doubled, we launched a new TV show in Australia and New Zealand, and have extended our content reach into many of Bauer Media's biggest women's titles. Plus, we partnered with more than a dozen car brands, using our story-telling capabilities to deliver more customers to their dealerships.

We'd like to share with you how the WhichCar Network has evolved the art of strategic story-telling. We'll show a handful of unique case studies ranging from commercial to collaborative and editorial that combine innovative narratives and omnichannel exposure to transform audiences into intenders.

Discover why Bauer is the creative leader in strategic content partnerships, and how we can supercharge your next story.



The chef, his journo, his car and their mission (4min 8sec)


Kia defies market decline. Here’s how… (3min 32sec)


Lexus UX: Bridging the generation gap (4min 26sec)


Reclaiming the Ute narrative for the workforce (3min 18sec)


The goldilocks story driving Volvo’s car sales (4min 1sec)

Continental TyresContinental

The tyre challenge: Engage, enthuse, inform (3min 54sec)


Communicating the rebirth of an Alpine legend (3min 48sec)

Master VideoWhichCar Sizzle Reel

Grab your popcorn and enjoy the full 24 minute edit of all of our case studies (23min 40sec)