SEMA hasn’t officially started yet, but I had to head down to the Las Vegas Convention Centre to get all my media credentials, so I thought I’d go for a bit of a stroll and get a bit of a feel for the layout. I’d already downloaded the SEMA app, so I could quite easily track down the trade stands and have a quick look to see what’s new.
It wasn’t long before I found Mike and Jim Ring of Ringbrothers fame and said a quick hello. They’ve been pretty busy piecing together a Mustang body out of carbon fibre, not just add on pieces, the entire body shell.
All of our favourite speed equipment manufacturers are on hand and I’ve already spied some really neat stuff, the kind of stuff that still looks old and cool but has modern functionality and accuracy. Holley have some neat looking analogue display Air/Fuel gauges and Dakota Digital had a whole swag of OEM looking instrument clusters that featured brand new electronic gauges.
Tomorrow I get to be a judge in the Global Media Awards for the New Product Showcase, so I’ll have to have to have my wits about me and try and figure out the 10 best products that I think will suit the Aussie market. I guess I better stay away from Fremont Street tonight, but that’s a whole other story.
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Street Machine is the bible of Aussie modified auto culture, celebrating wild muscle cars, customs and hot rods – and the incredible humans who create them.
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