THOSE in the market for Chevrolet’s burley Silverado HD pick-up will have a smorgasbord of options to choose from when it launches, with the High Country variant to join the Work Truck, Custom, LT and LTZ models in the Silverado shed.
Much like the eight options in the 1500 model line-up, the five HD models will all differ in design, features and technology, to meet the specific demands of individual owners. The High Country also ditches the divisive front-end look that’ll be planted on its stablemates.
Mike Simcoe, vice president, Global Design, General Motors, said that personalisation options are important, as a one-size-fits-all approach doesn’t satisfy Chev customers.
“Truck customers are very clear: they want the perfect truck for them and not a ‘one size fits most’ truck compromised for the masses,” he said. “That insight shaped our strategy for the next-generation Silverado franchise, providing customers more differentiation between the Silverado 1500 and the Silverado HD, as well as more personalisation and differentiation between individual trim levels.”
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Each of the Silverado HD models will feature unique exterior design details – for example, either a Chevrolet-stamped bar or the Chev bowtie – and a combination of colours and chrome. A two-tone metallic trim is exclusive to the High Country.
“We took into account every detail of what customers expect, and how they will use their truck,” Simcoe said. “The results are unique versions of the Silverado HD equally at home working on a construction site or pulling a camping trailer.”
The Silverado HD goes on sale in the USA in mid-2019, but information on Australian conversions at this stage is scarce. Expect none to be available locally until early in 2020.