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Mahindra debuts off-road ROXOR concepts at SEMA Show

By Tristan Tancredi, 08 Nov 2019 SEMA

Mahindra ROXOR off-road concepts SEMA Show feature

Marshal and Coastal Cruiser concepts debut on the Mahindra Automotive North America stands at SEMA Show.

NO, these two concepts you’re ogling aren’t iterations of the original WWII Jeep; they’re two ROXOR concepts developed by Mahindra Automotive North America (MANA) and showcased at the 2019 SEMA Show.

The two ROXOR concepts, called The Marshal and Coastal Cruiser, were on display at separate stands at this year’s SEMA Show. The Marshal 4x4 is a “twist on the yesteryear street rod taken to a variety of off-road terrains”, according to MANA; while the Coastal Cruiser is an interesting fusion of woodwork and steel.

“As ROXOR readies for the new model year 2020, the company is launching new model changes to the ROXOR that will appeal to the diverse customer base,” said Vice President of Marketing for Mahindra Automotive North America, Rich Ansell. “SEMA is the perfect venue to show the endless possibilities the ROXOR offers to both the off-road enthusiasts and the job-site focused work-force. We are charging into 2020 with momentum and more fresh ideas. Keep an eye on ROXOR.”

MANA also had its Mossy Oak Gamekeeper ROXOR, Baja ROXOR racer, RBT 2000 trailer and new ROXpower module on display at this year’s event.

The ROXOR is listed as a UTV in the USA, and we won’t be getting it in Australia anytime soon.