IN A BID to thrust the Colorado up the 4x4 sales charts, Holden has introduced seven years of free scheduled servicing for its 4x4 ute.
Applied to all LS, LSX, LTZ and Z71 4x4 variants, the offer comes with Holden’s ongoing five-year/unlimited-kilometre warranty and should help reignite sales.
According to VFACTS, Holden has sold a total of 11,056 Colorado 4x4s so far in 2019. The segment’s perpetual best-sellers – Ranger and Hilux – have notched up more than double the amount of sales year-to-date (24,992 and 24,904 respectively).
Andre Scott, the General Manager of Colorado Marketing, said the MY20 Colorado has been a hit with buyers.
“The MY20 Colorado was launched earlier this year and has been very well-received by the marketplace,” Scott said, “but this seven years’ free servicing is an example of Holden ‘putting its money where its mouth is’ in what is an incredibly competitive segment where competitors typically offer ‘capped-price’ servicing schemes for up to six years.
“Just to be clear, this offer is for seven years’ free servicing, rather than capped-price servicing, and on a 4x4 Colorado that represents over $3000 in additional value.
“In covering these service costs for our customers, I hope that more of them are able to spend the extra cash in their pockets to get out and drive what I believe is one of the most capable four-wheel drive utes available,” Scott said.
The offer applies to all Colorado 4x4s ordered or delivered between October 1, 2019 and December 31, 2019.