The ambitious plan is based on an upward trend in the market, which has seen Isuzu Ute Australia achieve double-digit growth for nine-consecutive years. Last year, for example, IUA shifted 25,804 units – a 10.4 per cent growth compared to 2016.
For 2018, IUA has planned to sell 28,300 vehicles (19,400 D-Maxes and 8900 M-UXs), and so far in Q1 IUA is tracking 31.9 per cent better than Q1, 2017. Overall sales in Q1 are up by 1432 units – 5928 versus 4496.
To help achieve this ‘30,000 by 2020’ milestone, the Japanese brand has appointed Mr Koichiro Yoshida to oversee its sales, marketing and PR department.
“The appointment of Yoshi as an additional director of IUA is testament to the fact that Isuzu recognises the Australian market as the most important export market in the world,” IUA’s managing director, Mr Hiro Kuramoto, said. “Our recent sales achievements in Australia have been duly recognised and the growing management team here is now well positioned to drive the brand forward into its next stage of growth.”
Of the 30,000 annual sales target, Mr Yoshida said: “… I look forward to the exciting challenge of double-digit growth for the 10th year since our inception in Australia, as well as our goal of 30,000 unit sales in 2020.”