ISUZU owners were the most satisfied in the country in 2018, according to the latest research conducted by Roy Morgan.
IUA clinched the ‘Best of the Best’ and ‘Car Manufacturer of the Year’ awards at the 2018 Annual Roy Morgan Customer Satisfaction Awards, with the ‘Best of the Best’ award given to the company that achieves the highest customer satisfaction score.
“Isuzu UTE has satisfied customers on an unprecedented level in 2018 with the vehicle manufacturer achieving an average customer satisfaction rating of 96.1 per cent during 2018 to ‘streak the field’ as Roy Morgan’s ‘Best of the Best’ at the Annual Roy Morgan Customer Satisfaction Awards,” said Michele Levine, Chief Executive Officer, Roy Morgan.
To get an accurate sample of the car-buying public, Roy Morgan surveys approximately 50,000 Australian consumers every year. The data acquired (customer satisfaction) is then used to determine winners on a monthly basis – the annual winner is the manufacturer that achieves the most monthly ‘wins’ that year. Simply put, IUA ranked first or second in 11 of the 12 months across 2018, with the Japanese company claiming six-consecutive monthly wins from July to December.
“We are delighted that our attention to customer satisfaction continues to be recognised,” said IUA Managing Director’s Mr Hiro Kuramoto. “I believe that if we can continue to respond to customer feedback and deliver on our promises, our brand will continue to grow from strength to strength.”