LDV’s strategy to position its T60 ute at the budget end of Australia’s burgeoning ute market has paid off, with the brand seeing a 155.6 per cent year-on-year increase in sales, driven largely by sales of its T60 4x4 ute.
According to July 2018 VFACTS data, the Chinese vehicle manufacturer has sold 1557 examples of the T60 4x4 ute so far this year, which constitutes 46.5 per cent of the brand’s total year-to-date sales. A total of 270 sales in July gave the T60 a 2.2 per cent slice of its sector for the month.
Introduced in October 2017, the T60 4x4 ute’s current year-to-date sales figure has already eclipsed LDV’s total July 2017 year-to-date sales performance of 1310.
LDV attributes the success of the T60 to its “advanced design, value for money equipment levels and ability matched to its keen pricing”.
Prices for the T60 ute range starts from $28,990 for the PRO manual to $34,990 for the range-topping LUXE automatic.