MITSUBISHI has created the Triton Absolute for its stand at the Bangkok Auto Show this week, to gauge customer interest in a special edition loaded with extras.
Mechanically, the show car gets uprated suspension that raises the Triton 50mm over standard and allows the fitment of larger, off-road-oriented wheels and tyres which in turn have widened the wheel track. There is no mention of any changes to the drivetrain.
More striking is the body work, with additional cladding for protection, body blackouts, underbody protection and LED lighting on a custom roof rack.
“The Triton Absolute concept is more robust, dynamic and powerful. It demonstrates our commitment to exploring a vision of the future Triton that will deliver on our ‘engineered beyond tough’ commitment to the Triton series – bold enough to be taken on even more adventurous treks to explore Australia’s rugged outback, which is one of Mitsubishi’s defining strengths.” said Mitsubishi Motors Australia CEO, John Signoriello.
Factory kitted-out utes have been popular with buyers, with special editions from Nissan, Isuzu, Toyota and Ford all bringing extra customers to the respective brands and boosting sales in the highly competitive one-tonne 4x4 market. Mitsubishi wants a slice of that action, too, and you can bet we’ll see something akin to the Absolute at some time in the future.
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The Triton has long held third place in the 4x4 ute sales race and in February it came close to catching the Ford Ranger in sales for the first time. This shows there’s interest in the new Triton model which arrived on our shores in January.
“While only a concept at this stage, we will assess the feedback from customers in Australia and overseas towards a more aggressive Triton which will guide the brand’s future product development,” concluded Signoriello.