THE SEMA Show doesn’t slow-up for its full four days of official running. Even before the show opens on the Tuesday there are meetings and conferences organised for international guests to liaise with US brands and buyers.
As we hit Wednesday, Day 2, we get some time to venture away from the 4x4 and truck halls to check out some of the hot rod and performance products and incredible machines.
However, the show isn’t all about static displays and networking. Out in the parking lots there is action aplenty with Mustangs drifting and Raptor F150s jumping in the Ford Performance arena, Euro exotics drifting on the Continental Tyres lot, and there’s an off road track and other areas where vehicles are in action.
Also on Day 2 the Global Media Awards were presented, and a few Aussie brands scored well including Patriot Campers, MaxTrax and Turbosmart. We’ll have a full wrap of the awards list in the magazine soon.