The 10 best-selling dual-range 4x4s of 2014 are the same as the top 10 from 2013, but there have been some significant changes in their relative popularity.
The biggest winners are the Jeep Grand Cherokee and the Ford Ranger, while the Nissan Navara and the Mazda BT-50 have slipped down the rankings. Here, from one to 10, are the dual-range 4x4s that found new homes in 2014.
1. TOYOTA HILUX (27,319 sales)
It’s a testament to the HiLux’s reputation, and Toyota’s clever marketing and extensive dealer network, that a ute that dates from 2005 is still Australia’s most popular 4x4.
2. FORD RANGER (20,674)
The fourth best-selling 4x4 in 2013 is now second. You can put that down to a widening of the Ranger line-up and the market’s growing appreciation of what is an excellent all-round vehicle.
3. MITSUBISHI TRITON (19,990)
The now ageing Triton held its number three ranking from 2013 in 2014 thanks to heavy discounting and a high value-for-money factor. An all-new Triton should arrive in mid-2015.
4. JEEP GRAND CHEROKEE (16,582)
Jeep’s Grand Cherokee is the big improver in 2014 jumping from seventh spot in 2013. For what is a sophisticated and extremely well-equipped 4x4, it’s cheap as chips.
5. TOYOTA PRADO (16,112)
After a year-long neck-and-neck sales battle with the Grand Cherokee, the Prado held onto its number five ranking from 2013.
6. HOLDEN COLORADO (15,161)
Number six in 2013 and again number six in 2014, the Colorado can thank Holden’s extensive dealer network for its success.
7. NISSAN NAVARA (14,793)
Second in 2013, the Navara has slid down the slippery slope of popularity. Perhaps Nissan should have taken Mitsubishi’s lead and offered more aggressive discounting. The all-new model is imminent.
8. ISUZU D-MAX (10,297)
The D-Max jumped one spot in 2014 thanks to extensive marketing and a solid reputation. It shares core DNA, but not powertrains, with the Holden Colorado.
9. TOYOTA LAND CRUISER 200 (9067)
Up one spot from 2013, the LC200 benefits from lack of effective competition from Nissan. It’s still hard to go past as a serious 4x4 wagon.
10. MAZDA BT-50 (8312)
Down two spots from 2013, Mazda must be wondering why the mechanically identical Ranger outsells the BT-50 better than two to one.
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