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VFACTS April 2019: 4x4 sales report

By Tristan Tancredi, 03 May 2019 News

VFACTS April 2019 4x4 sales report news

Ranger outsells Hilux, while IUA targets 30,000 sales in 2020.

FORD Ranger outsells the Toyota Hilux in the 4x4 market for April, while Isuzu targets 30,000 sales in 2020.

A total of 2737 Ranger 4x4s were sold in April (a 16.6 per cent increase compared to April 2018), proving there’s still an appetite for the Blue Oval, while Toyota shifted 2702 units (up 1.6 per cent). Better still, Isuzu’s D-Max 4x4 posted a 23.9 per cent increase compared to the same month last year (from 809 to 1002 sales), making it the sixth best-selling 4x4 in April 2019.

At the recent unveiling of IUA’s MY19 D-Max and MU-X, Ben Jaegar, IUA’s deputy general manager of sales, spoke of the company’s sales targets for the next two years, with the Japanese brand targeting 28,500 overall sales by 2019 (19,000 D-Max sales and 9500 MU-X sales) and 30,000 sales by 2020.

This modest 3.0 per cent sales growth target for 2019 is partly due to the trends of the current market, with overall sales considerably down on last year.

The current VFACTS report listed a total of 75,550 units were sold in April 2019, a drop of 8.9 per cent when compared to April 2018 (82,930). That slide is mirrored in the YTD sales, with an 8.1 per cent decrease noted from year to year.

“This decrease is the result of a number of factors in the Australian market, including the downturn in the housing market, the tightening of lending practices, environmental factors such as drought and flood, and, of course, the imminent Federal Government election,” chief executive of the FCAI, Tony Weber, said. “With all these elements currently present in the market, it is no surprise that Australian consumers are conservative in their approach to major purchases at the moment.”

Despite the overall decline, LCV sales only slid 3.0 per cent compared to the same month last year; unlike the Passenger vehicle market and SUV market which both dropped considerably (-13.5% and -8.2%).

10 Best-selling 4x4s in 2019 

Rank 4X4 Units Sold
1 Toyota Hilux 12,488
2 Ford Ranger 11,258
3 Mitsubishi Triton 7647
4 Toyota Prado 6057
5 Holden Colorado 5180
6 Toyota Land Cruiser wagon 4536
=7 Nissan Navara 3581
=7 Isuzu D-MAX 3581
9 Toyota Land Cruiser PU/CC 3055
10 Mazda BT-50 2812

20 Best-selling 4x4s in April 2019 

Rank 4X4 Units Sold
1 Ford Ranger 2737
2 Toyota Hilux 2702
3 Toyota Prado 1473
4 Toyota Land Cruiser wagon 1177
5 Holden Colorado 1089
6 Isuzu D-Max 1002
7 Mitsubishi Triton 914
8 Toyota Land Cruiser PU/CC 857
9 Nissan Navara 685
10 Mazda BT-50 643
11 Isuzu MU-X 514
12 Volkswagen Amarok 511
13 Mitsubishi Pajero Sport 330
14 Ford Everest 312
15 Toyota Fortuner 272
16 Holden Trailblazer 202
17 Jeep Grand Cherokee 196
18 Range Rover Sport 191
19 LDV T60 181
20 Mitsubishi Pajero 150