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Mitsubishi Pajero and Pajero Sport sales surge

By Tristan Tancredi, 03 Apr 2019 News

VFACTS March 2019: 4x4 report

Mitsubishi posts sales record, and business as usual atop the 4x4 charts.

A SURGE in sales of the Pajero and Pajero Sport has helped give Mitsubishi Motors Australia (MMAL) its best March sales result on record.

With the aid of special offers and run-out bonuses, both the Pajero and Pajero Sport posted significant spikes in sales. The Sport posted a month-to-month increase of 59.2 per cent and a year-to-date (YTD) lift of 14.0 per cent; and, despite less overall sales, the Pajero has shown even greater improvement with a monthly hike of 103.4 per cent and a YTD increase of 21.2 per cent.

Combined with the sales growth of the brand’s small SUV range, MMAL finished second behind Toyota on the overall new vehicle sales chart for March.

HEAD-TO-HEAD: Pajero Sport v D-Max

“MMAL is fortunate to have such a strong dealer network and a very competitive SUV and LCV range which has helped us build the brand over the past four years to achieve such a strong result,” MMAL’s CEO, John Signoriello, said.

“SUVs consistently outsell passenger cars in Australia and while some are starting to see the opportunity, Mitsubishi Motors has been focused on delivering exceptional SUVs designed and engineered to meet the needs of our customers.”

Mitsubishi Pajero Sport off-road

4X4 CHARTS

ON THE 4x4 charts it was business as usual, with the Hilux (3397 sales), Ranger (3340) and Triton (2257) the best-selling models yet again.

In fact, when adding 4x2 models to the mix, those three models were the best-selling vehicles on the overall market, confirming the market’s ongoing shift from passenger cars to SUVs and LCVs.

VFACTS: February Results

This is further exaggerated when comparing segments on a year-to-date basis, with the passenger vehicle segment down 17.8 per cent, the SUV market down 3.5 per cent, and the LCV market only dropping 0.4 per cent. Overall car sales have decreased by 7.1 per cent.

The chief executive of the Federal Chamber of Automotive Industries (FCAI), Tony Weber, attributes this downward trend to current economic conditions.

“We are seeing a cautious consumer approach at the moment, and this is not surprising given the number of economic headwinds in the Australian market,” he said.

VFACTS March '19: Hilux more popular than entire Holden line-up

10 BEST-SELLING 4X4S IN 2019

Rank 4X4 Units Sold
1 Toyota Hilux 9786
2 Ford Ranger 8521
3 Mitsubishi Triton 6733
4 Toyota Prado 4584
5 Holden Colorado 4091
6 Toyota Land Cruiser wagon 3359
7 Nissan Navara 2896
8 Isuzu D-MAX 2579
9 Mitsubishi Pajero Sport 2220
10 Toyota Land Cruiser PU/CC 2198

20 BEST-SELLING 4X4S IN MARCH, 2019

Rank 4X4 Units Sold
1 Toyota Hilux 3397
2 Ford Ranger 3340
3 Mitsubishi Triton 2257
4 Toyota Prado 1665
5 Holden Colorado 1558
6 Toyota Land Cruiser wagon 1455
7 Mitsubishi Pajero Sport 1231
8 Nissan Navara 1106
9 Isuzu D-Max 1100
10 Toyota Land Cruiser PU/CC 852
11 Volkswagen Amarok 841
12 Isuzu MU-X 835
13 Mazda BT-50 755
14 Mitsubishi Pajero 659
15 Ford Everest 437
16 Range Rover Sport 346
17 Toyota Fortuner 314
18 LDV T60 293
19 Jeep Grand Cherokee 268
20 Nissan Patrol 263