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Mid-2018 4x4 Sales Report Card: #10 Mazda BT-50

By Fraser Stronach, 08 Sep 2018 Reviews

Mid-2018 4x4 Sales Report Card Mazda BT-50 feature

The Mazda BT-50 shares the Ford Ranger’s parentage, but not its SALES success.

MAZDA’S BT-50 is the third vehicle in the top 10 to suffer a sales decline in the first half of 2018 compared to the same time last year. Mind you, it’s only dropped by 1.3 per cent year-on-year, but, due to better sales of the others, the BT-50 now only scrapes into the top 10 by around 150 units in front of VW’s Amarok.

In what has been a booming ute market over the last decade, BT-50’s sales have remained pretty constant since it arrived in late 2011. In its first full year of sales in 2012, 8279 BT-50 4x4s were sold, while last year 8900 were sold.

It’s hard to believe how poorly the Mazda BT-50 sells in comparison to the Ford Ranger given they are – in essence – the same ute. More than four Rangers are currently sold for every one BT-50 and, while the Ranger offers some notable technical advantages adopted for MY16, the BT-50 is generally cheaper.

In Mazda’s defence, it is probably more concerned with its small passenger cars and SUVs, which are its big sellers, where for Ford the Ranger is the main game. Mazda is also well ahead of Ford in overall new-car sales.

In most ways the BT-50 drives much like the Ranger. For starters its 3.2-litre five-cylinder engine retains the same torquey, low-revving, smooth-running and agreeable character, even if it’s not as quiet or as responsive as the Ranger’s.

The BT-50 also doesn’t have Ranger’s electric power steering that makes for easier low-speed manoeuvring; although, others will argue that Mazda’s old-school hydraulic system in its offering is potentially more robust.

Off-road the BT-50 is a good thing; although, a notch down from the Ranger due to another 2016 upgrade it received – leaving the front traction control active when the rear locker is engaged – which Mazda didn’t adopt.

Otherwise everything that is likable about the Ranger, such as a spacious cabin and excellent towing and load-carrying ability, is essentially true of the BT-50.

Mazda BT-50 mid-2018 Year-on-Year sales

June 2018 YTD June 2017 YTD Sales Change
4683 4746 -1.3%

2018 Mazda BT-50 GT Specs
Engine:
 3.2-litre 5-cyl turbo-diesel 
Power: 147kW at 3000rpm
Torque: 470Nm at 1750-2500rpm
Gearbox: 6-speed auto
4X4 system: Dual-range part-time
Kerb weight: 2118kg
GVM: 3200kg
Towing capacity: 3500kg
Fuel tank size: 80 litres
ADR fuel claim: 9.2L/100km

How the 4x4 best-sellers rank on 4x4 Sales Report Card

BT-50 4x4 Report Card

Attribute Grade
Powertrain C
On-Road B
Off-Road B
Cabin & Equipment B
Towing & Practicality B
Final Results
Essentially a Ranger wearing
another badge, 
but not
as good in the detail.

*Scored against class competitors. A = Excellent; B = Very Good; C = Good; D = Fair; E = Poor; F = Fail.