Nissan - The Wheels Report 2014
Has mended naughty ways. On paper 2014 a disappointment for Nissan, but what’s happened behind the scenes positions it well for future growth.
Volkswagen - The Wheels Report 2014
Always good in class and now listening in the playground, too. Renewed focus on keeping owners happy, manageable growth and more engaged dealer network, Volkswagen now in reasonable shape after challenging 18 months. How it responds to competition in premium mainstream market will define growth, but well placed to surpass Mitsubishi in local sales race.
Subaru - The Wheels Report 2014
A good listener that’s capitalising on solid groundwork. Settling in new arrivals key to Subaru’s 2015. Careful management also required to protect existing sales, but history suggests it will be a target easily achieved. Levorg wagon squaring up as welcome addition to slim but powerful range.
Honda - The Wheels Report 2014
Needs to learn to keep its head down. The HR-V should bring some sales upside but it’s difficult to see Honda growing too much without other new arrivals or some tempting offers.
Mercedes-Benz - The Wheels Report 2014
Hard work has paid off, but needs to stay focused. Momentum and longevity count for plenty at this end of market and Mercedes has full dance card for foreseeable future.
Jeep - The Wheels Report 2014
Enjoys challenge, but needs to concentrate in class. Plenty of happy Jeep owners, but challenge will be ensuring they remain happy and buy a Jeep next time around. Brand well positioned for moderate growth but needs to tackle quality issues as assertively as it does rocky trails.
Kia - The Wheels Report 2014
Not reaching its potential … yet. While sales were soft in 2014, expect growth in 2015 as Kia winds up its aspirations of being a major player.
Renault - The Wheels Report 2014
ONE TO WATCH: Temperamental but finally listening in class. Has taken a while but Renault finally seems to be getting hold on Australian market.