GWM has opted to go big on battery range as it attempts to stamp its authority on the plus-sized luxury SUV market with the new Haval H10. 

As Chinese brands flood the segment with high-margin models, GWM has launched a multifaceted attack featuring strong levels of equipment and sharp pricing.

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The Haval H10 adopts styling from GWM’s off-road Tank models, but unlike the body-on-frame Tank range, the new offering only looks tough, using a more on-road-friendly monocoque platform.

The GWM One platform that underpins the Haval H10 is multi-powertrain-compatible, allowing for internal combustion, hybrid, plug-in hybrid or fully electric propulsion. Initially, at least, the H10 will come with a PHEV powertrain.

CarNewsChina reports the H10 will launch with a 440kW/770Nm combined output drive system, comprising a 100kW front electric motor, 220kW rear electric motor and 132kW 1.5-litre four-cylinder petrol engine with a four-speed dedicated hybrid transmission. Acceleration from 0-100 km/h takes a claimed 4.9 seconds.

The 42.8kWh battery enables an electric-only range of up to 323km under CLTC testing (around 260km under WLTP conditions). Recharging at up to 120kW on a compatible DC charger is available, with GWM claiming a 126km top-up is possible in 15 minutes.

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Fuel consumption is rated at 0.87L/100km in mixed driving conditions, or 6.6L/100km with a depleted battery.

Despite being based on a monocoque chassis, the Haval H10 includes a number of off-road-aligned features, including an electronically actuated mechanical rear differential lock, crawl control, a tailgate-mounted spare wheel, and 220mm of ground clearance.

Two versions of the H10 will be offered in China: a five-seat model with a 5138mm overall length and a seven-seat version with a longer rear compartment that stops the tape at 5299mm. Both versions keep the same 3000mm wheelbase.

Interior appointments include fully-reclining front seats, individual second-row captain’s chairs with leg rests, heated, ventilated and massaging seats, a dual-pane panoramic sunroof, a food cooler and warmer with a -6ºC to 50ºC range, and more.

The front infotainment screen measures 15.6 inches with a 17.3-inch roof-mounted rear infotainment screen. An in-house AI assistant, called Coffee AI (based on GWM’s Coffee OS), is available, and a 21-speaker premium audio can be optioned.

Driver-assist technology for the H10’s domestic market includes lidar-assisted autonomous driving capability, start-to-finish navigate-on-autopilot functionality, intelligent parking assist and intelligent torque vectoring.

In order to gain traction in its home market, the Haval H10 will launch with a starting price of 209,800 yuan (A$44,050). Its closest rival, the BYD Ti7 (sold as the Fangchenbao Titanium 7 in China), starts slightly lower at 206,880 yuan (A$43,425) but with a shorter 190km EV range.

Australian plans for the new model are yet to be locked in, with GWM’s ‘urban’ Haval division not currently offering a three-row SUV as the more rugged Tank 500 covers that segment down under.