Alpine has resurrected its legendary A310 nameplate with a riveting new concept car that draws buckets of inspiration from the famous wedge-tailed coupe that debuted in the 1970s. It has one major problem, however: it’s not for production.

Unveiled at the 2026 Paris Motor Show, the A310 Vision is a dramatic two-seater that provides jaw-dropping proof that the brand can achieve its aim of reaching the levels of desirability and exclusivity associated with marques like Porsche. Rather than becoming a direct rival to the legendary 911, the concept demonstrates Alpine’s plans to develop ultra-exclusive, limited-production vehicles aimed at wealthy enthusiasts.

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These bespoke creations will sit above the regular A110 sports car, offering extreme performance, extensive personalisation and a more exclusive ownership experience. Alpine design boss Antony Villain described the strategy as “the cherry on the cake, to elevate the brand”, and the A310 Vision certainly looks the part.

Its aggressive, low-slung body combines styling elements from the original four-cylinder A310 with the wider, more muscular proportions of later V6 versions. A sharply pointed nose, enormous wheelarches and angular aluminium bodywork give the concept an unmistakably 1970s flavour, while state-of-the-art aero gear gives it a thoroughly modern edge.

Headlining its eye-catching details are the ultra-thin headlights that fold down into position when the vehicle starts, replacing the pop-up arrangement associated with classic sports cars. The distinctive A-shaped alloy wheels also pay tribute to the original A310.

At the rear, a prominent ducktail spoiler sits above an open bodywork section that exposes the enormous Michelin tyres. Other motorsport-inspired features include a bonnet S-duct to improve airflow, sculpted lower bodywork and aerod elements influenced by Formula 1.

Glass panels incorporated into the lower doors provide another striking feature, giving occupants a clearer view of the road rushing beneath them. The concept is lower, wider and longer than the latest Porsche 911 Turbo S, emphasising its supercar proportions.

Remarkably, Alpine’s designers reportedly completed the concept in just three months. That rapid development helps explain the absence of a finished interior, although the show car features a steering wheel and bright orange trim inspired by the 1970s.

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Mechanical specifications remain under wraps, but the A310 Vision uses the same modular aluminium architecture being developed for the next-generation A110. Known as the Alpine Performance Platform, the flexible structure could accommodate petrol, hybrid or fully electric powertrains.

Alpine has no plans to put the A310 Vision into production, although Villain has expressed enthusiasm for making it a reality. The concept also builds on the company’s growing interest in special projects, which began with the highly exclusive A110 R Ultime. Only 110 examples of that extensively modified sports car were planned, with buyers offered considerable scope to personalise their vehicles.

Alpine CEO Philippe Krief has previously suggested that future special projects could push the company’s platforms and powertrains much further than conventional production models.

For now, the A310 Vision remains solely a design exercise, but its combination of outrageous styling and production-compatible engineering suggests Alpine is dead serious about a move into more exotic territory.