We may have global wireless communication and mastered powered flight, but as individuals we still can't shake off our inclination for tribalism, which explains why we find these cool branded kit appealing.
It might not be attached to the real thing, but if you have always wanted something emblazoned with the logos of a car brand you desire, try these on for size.
1 - FEATURED "PRODUCT OF THE MONTH": Rado Hyperchrome wristwatch ($6725 from rado.com)
Rado’s new Hyperchrome Chronograph is limited to 999 pieces, each featuring a 45mm case of ceramic and bronze. Its automatic movement relies on a 42-hour power reserve. Water resistant to 100m.
2 - Mazda3 MPS dump pipe ($985 from tunehouse.com)
Made for the second generation Mazda3 MPS from high-grade stainless steel and features a high-flow cat converter. Requires a custom tune after installation.
3 - Ferrari sunglasses ($675 from ray-ban.com)
Ray-ban and Ferrari have collaborated to make these special-edition sunglasses from real carbon fibre. Named ‘Monza’ in tribute of the 2018 Grand Prix. Comes with letter of authenticity.
4 - MOMO wheel ($900 from fuelautotek.com.au)
The Heritage 6 comes in 17- and 18-inch diameters and widths of 8.0 to 11.0 inches for aggressive fitments. Available in black, gunmetal, red, white, gold, bronze and silver. Price for one 17 x 8.0-inch wheel.
5 - BMW Motorsport rain jacket ($119 from bmw.com.au)
Wear the famous BMW Motorsport stripe on your sleeve – literally – with this water- and wind-resistant light jacket. Comes with an integrated carry bag made from nylon. Sizes XS to XXL.
6 - Porsche 911 GT3 RS ($113 from shop4.porsche.com)
It’s perhaps the lightest Porsche 911 GT3 RS to ever be built since it’s a 1:43 scale model. And it ‘has’ a Weissach Package, which shaves 18kg off a full size car.