An unprecedented sales result for the Aussie car market saw champagne flowing widely in June − unless you’re a Ford dealer…

FORD Australia’s market share in June 2015 fell to 6.0%, compared to 13.6 a decade ago, despite the local car market growing from 955,229 sales in 2005 to 1,113,224 in 2014. Even this time last year, Ford’s slice of the market was a larger 7.5% before it went on to record its worst sales result since 1966.

Ford’s dismal sales continued last month despite a buoyant market that’s grown 3.3% so far this year, with more cars sold in June than ever. Still, Ford seems unable to convert some excellent products into sales results.

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These models should improve Ford’s fortunes, with more than 2000 customers having already paid deposits on a new Mustang, according to the company. Yet the new metal may not be enough to avoid another embarrassing sales year.

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