TAG Heuer has expanded its long-running partnership with Gulf Oil by unveiling a new limited-edition Formula 1 Automatic Chronograph inspired by one of motorsport’s most famous racing liveries.

Limited to 1000 examples worldwide, the new TAG Heuer Formula 1 Automatic Chronograph x Gulf is the fourth collaborative watch produced by the Swiss watchmaker and the fuel company, drawing on the blue-and-orange colours that became synonymous with endurance racing during the 1960s and 1970s.

The distinctive Gulf livery gained worldwide recognition through competition at events such as the 24 Hours of Le Mans before becoming a pop culture icon thanks to Steve McQueen’s 1971 film Le Mans.

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The new timepiece incorporates those colours throughout its design, with blue and orange stripes running across a black opaline dial framed by a blue outer track. Three chronograph sub-dials feature matching coloured hands, while skeletonised hour and minute hands are paired with luminescent markers to improve legibility.

The 44mm case is constructed from Grade 2 sandblasted titanium and fitted with a forged carbon tachymeter bezel, reflecting materials commonly associated with modern motorsport. Orange detailing on the crown and a coloured ring beneath the bezel continue the racing-inspired theme.

Power comes from TAG Heuer’s Calibre 16 automatic chronograph movement, while the watch is water resistant to 200 metres. A sapphire crystal with anti-reflective coating protects the dial, and a screw-down titanium caseback carries an engraved Gulf logo identifying the special edition.

Completing the package is a matching sandblasted titanium bracelet with a folding clasp and micro-adjustment extension, while each watch is presented in dedicated Gulf-themed packaging.

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TAG Heuer has maintained close ties with motorsport for decades, serving as an official timekeeper for numerous racing categories and recently returning as Formula One’s official timekeeper. Gulf, meanwhile, remains one of the sport’s most recognisable brands through its historic association with endurance racing and iconic machinery including the Ford GT40 and Porsche 917.

The Formula 1 Automatic Chronograph x Gulf continues that shared motorsport heritage, combining contemporary materials and mechanical engineering with one of racing’s most enduring visual identities in a strictly limited production run.