The world's biggest specialty auto trade event, the SEMA (Specialty Equipment Market Association) show, opens this Tuesday ... where else, but Las Vegas, Nevada.

Every year SEMA draws the wildest custom cars, and hottest product innovations to the Las Vegas Convention Center, providing attendees with educational seminars, product demos, and special events.

Everyone from the local hot rod shop, to the biggest automotive brands on the globe, are doing their best to out-bling and out-muscle each other in the name of publicity and sales.