The company claims it will help reduce maintenance expenses for owners, while keeping the fleet of supercars in top condition long after its production run ended.
The program was developed in conjunction with the Bugatti Certified program, which Bugatti says lays “the ideal foundation for a sustained increase in the value” of a Bugatti.
It runs alongside Bugatti’s ‘Extended Warranty’ and ‘Extended Warranty Plus’ programs, which can provide customers a factory warranty for up to 15 years.
Bugatti head of customer service Chris Kelly says different service packages are available for customers with different requirements.
“Our customers use their Bugattis in very individual ways,” Kelly says.
“Many owners enjoy driving their car every day while others see it as an automotive work of art in their private collection.
“This means that individual customers have very different expectations of service.
“We can now meet these expectations much more effectively, in line with our customers’ wishes.”
Head of Bugatti Certified and Financial Services Franco Utzeri helped develop the program with the customer service team.
“Our quality program has been significantly enhanced by the Loyalty Maintenance Program,” Utzeri says.
“This means that our customer support has reached the high level of individualisation that customers already learned to know and appreciate when they purchased their Bugatti.
“No other brand is as near to the customer as Bugatti – and that applies to the whole duration of ownership.”
Potential buyers of pre-owned Bugattis can also become part of the program, accessing the full range of Bugatti Certified services.
“The combination of a confirmed vehicle history, the Bugatti Certified warranty and individual support by Bugatti Customer Service makes the difference for Veyron owners and is more than just a seal of approval,” says Utzeri.
“We are committed to providing our customers with a 360° ownership experience that is unique in the automotive world.”