Genesis Magma: AMG & BMW M rival brand coming to Australia

Okay folks, time for your best Dr Evil impersonations: Genesis, the luxury arm of Hyundai, has revealed plans to create its own performance sub-brand to rival AMG, BMW M and even Porsche.

Its name? Magma.

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Created to spawn an entire range of performance models, Genesis revealed four Magma concepts at the New York Motor Show ranging from ‘go fast’ versions of the GV80 Coupe SUV, G80 sedan, GV60 mid-size SUV and the sleek two-door X Gran Berlinetta concept.

Genesis says it “ultimately aims to develop a high-performance Magma model for each production vehicle in the existing lineup, maximising both aesthetics and performance.”

The Korean brand has even drafted in motor racing legend and six-time Le Mans winner Jacky Ickx to help develop the new range of Magma models.

The first concept set to make production will be the GV60 Magma Concept, an electric mid-size SUV likely to utilise the same hardware that underpins the well received Hyundai Ioniq 5 N.

As Genesis’s first dedicated EV, the regular GV60 uses the same E-GMP platform as the Ioniq 5 and Wheels COTY-winning Kia EV6 however it will benefit from “improved battery and motor technology”.

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Genesis is yet to reveal any details about the GV60 Magma’s powertrain, but for reference, the Hyundai Ioniq 5 N produces 478kW and 770Nm in Boost Mode.

The Hyundai also has unique driver-focused features like a simulated 8-speed gearbox, a drift mode and a convincing combustion-car soundtrack.

“The GV60 Magma Concept will deliver ample power, instilling customers with the confidence to drive with pure excitement and exhilaration,” said Genesis chief creative officer, Luc Donckerwolke.

Outside, the GV60 Magma’s body has been widened and lowered to improve its centre of gravity, and there’s a greater focus on cooling for the batteries, e-motor and brakes courtesy of larger front intakes.

Pumped-up wheelarches house 21-inch aero disk wheels and fins have been placed on the roof to direct air towards a new, downforce-generating rear wing.

The cabin has also been enhanced with bucket seats and fresh upholstery that combines Nappa leather and suede with double-diamond stitching in Magma’s signature orange colour.

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Genesis bringing Magma to Australia

Aussie customers will have the chance to buy the full range of Magma models, however the company’s local arm couldn’t confirm when they might arrive Down Under.

“Yes, we will take them but there’s no word on timing just yet,” a company spokesperson told Wheels.