Hyundai unveils massive product renewal with Genesis and N part of 60-model spurt in the next four years

Hyundai has outlined its ambitious plan to grow sales, enter new vehicle segments and increase its presence in the EV market with a product push that includes seven new vehicles before the end of the year and products in 18 segments before the end of the decade.

The bigger picture will see 100 vehicles renewed or updated across the Hyundai, Genesis and N brands by the end of the decade, and the Korean giant will also add its first extended-range EV models and line-up of body-on-frame off-road vehicles.

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The targets were outlined at the Hyundai CEO Investor Day 2026 in South Korea, with president and CEO Jose Muñoz listing just some of the new products in store for the company and providing a glimpse at longer-term plans for others.

Hyundai has already taken the covers off new-generation versions of the Elantra sedan (sold as the i30 in Australia) and Tucson SUV, along with the Ioniq 3 small hatch. They’ll be joined by an extended-range (EREV) version of the Santa Fe that combines electric drive with a petrol engine that functions as a generator in a first for the company.

It was also confirmed that a mid-sized pick-up truck will join the line-up. A rival to the likes of the Ford Ranger and Toyota HiLux, its body-on-frame architecture is likely to become the base for additional models including light commercial vehicles and potentially an SUV, although the latter was not officially revealed.

EV offerings will see product gaps plugged thanks to a compact model with SUV-like styling as a companion to the Ioniq 3 for the European market. A 5+2-seat medium SUV that will offer a step between the five-seat Ioniq 5 and Ioniq 9 will also join the range.

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Crucially for driving enthusiasts, Hyundai’s N division is set to get seven new models across four segments. Confirmed layouts include an entry-level front-engine front-wheel drive platform, an entry-level performance SUV, a high-performance all-wheel-drive drivetrain – and perhaps most interestingly, a front-engine, rear-wheel drive model.

Some of those models fill gaps left by the likes of the i20 N and Kona N, but some, like the rear-wheel drive announcement, come as a surprise. While Hyundai has previously offered rear-wheel drive cars, that market has been handed to the more upmarket Genesis brand.

Hyundai also announced that the N portfolio will expand from the styling-based N Line and specially-tuned N Performance products to include a third N division. Positioned between the two existing lines, the new products will include performance that sits somewhere in between N Line and N Performance, with heightened dynamics and a more liveable approach to day-to-day comfort.

Genesis has already revealed that a hybrid version of the existing GV80 SUV will kick off its new model rollout, and a new brand flagship, the GV90 SUV, has been revealed with Bentley and Rolls-Royce levels of luxury.

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Genesis has also had a steady flow of concepts for its Magma high-performance division, and has shown a number of G90-based variations positioned at the high end of the luxury market, like the GV90, indicating where the brand could make its next moves. 

The luxury brand will also follow the Santa Fe’s lead by introducing EREV models, likely starting with the GV70. They will use an in-house, Hyundai-designed battery that promises lower weight, reduced charging times and improved energy density compared to the company’s current tech. The new cell design will then expand to next-generation EVs.

The wider rollout of electrified models will see Hyundai’s model mix move from 23 per cent electrified in 2023 to a targeted 60 per cent by 2030. Hyundai also signalled that its production capacity will be boosted by a further 1.27 million units globally, with the USA, India, and Korea all set to expand, and plans to increase locally sourced content for North American plants to reduce the impact of tariffs imposed by the US government.