Jaguar Land Rover to roll out 'always-on' what3words navigation

Jaguar Land Rover has announced it will add the innovative 'what3words' navigation technology as a part of an over-the-air update to compatible vehicels.

The first manufacter to enable the use of what3words in an 'always-on' capacity, Jaguar Land Rover's update will transform the Earth into over 57 trillion three-by-three metre squares, each with its own unique three-word reference.

Unlike traditional navigation systems which require a specific address or landmark, what3words allows users to input any destination in the world through the use of three words, while the always-on technology means it doesn't have to be connected to a mobile network.

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This gives added incentive for off-roaders to head away from the sealed roads and into the unknown, potentially sharing the position of camp sites or picturesque locations which would have been impossible before.

The over-the-air update will be available to those using Jaguar Land Rover's Pivi Pro infotainment system, rolling out into 150 countries with 24 languages.

It's worth noting Mercedes-Benz was the first automotive manufacturer to adopt what3words in its MBUX infotainment system from 2018, while Google Maps features a similar capability called a "Plus Code".