Porsche to adopt Google built-in, Genesis implementing LG’s TV software

Luxury carmakers Porsche and Genesis have announced separate partnerships with tech giants Google and LG.

The collaboration between Porsche and Google will expand around 2025 with a “long-term partnership” to implement Google services for the brand’s infotainment software.

It will provide Porsche owners access to a range of Google services, including Google Maps, Google Assistant, and third-party apps from the Play Store, directly from the infotainment system.

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Porsche's adoption of Google features follows delays in the Volkswagen Group's own Cariad technology platform, which has resulted in the upcoming Macan EV being delayed until 2024.

Google built-in is available on select General Motors, Honda, Polestar, Renault and Volvo vehicles. Ford and Nissan have announced plans to implement Google’s services into future vehicles.

The German brand said the new infotainment system will follow the existing user interface from its current Porsche Communication Management (PCM) software, with support for over-the-air software updates.

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“Our customers fulfil a dream with our vehicles. In addition to timeless design and exceptional performance, they also want a seamless digital experience. This blended ecosystem results from the integration of platforms and apps that customers know from their end devices,” said Porsche CEO Oliver Blum.

“We have an open approach and are developing innovations with leading technology partners.”

Similarly, Genesis, the luxury subsidiary of Hyundai Motor Group, is also making strides in the realm of in-vehicle entertainment by incorporating 'WebOS' software – used on LG’s smart televisions – into its new models.

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LG's WebOS for Automotive will provide over-the-top (OTT) services, including YouTube, into the cabin of Genesis vehicles to improve the entertainment options available to passengers.

This move aims to allow front and rear passengers to watch the “high-definition content they typically enjoy on their smartphone or TV” while complying with “driving and safety regulations”.