
The reaction to the Ferrari Luce, the Prancing Horse’s first ever electric car, was hardly what the Italian supercar maker hoped for. It was blasted for its unconventional styling, lack of a combustion engine and radical departure from the sports cars that have defined Ferrari for decades. Some enthusiasts even questioned whether it deserved to wear the famous badge – but just months after its debut, Ferrari appears to be having the last laugh.
The company has confirmed its entire planned production allocation for 2027 has already been sold, meaning customers hoping to secure an example could face a lengthy wait.

Speaking during Ferrari’s third-quarter financial results presentation, CEO Benedetto Vigna confirmed demand for the electric grand tourer had exceeded expectations.
“The Luce that we plan to sell next year basically are all allocated,” Vigna said.
Ferrari hasn’t revealed exactly how many examples it intends to produce, although the announcement shows the initial backlash hasn’t deterred wealthy buyers.
Beneath its controversial exterior, the Luce still delivers the performance expected of a Ferrari. Four electric motors produce a combined 772kW of power and 990Nm of torque, allowing it to accelerate from 0-100km/h in just 2.5 seconds. Ferrari also claims a 310km/h top speed and more than 530km of driving range on the WLTP cycle.
While a sold-out allocation doesn’t necessarily mean enormous sales volumes, it does show that Ferrari’s first electric car is proving popular with buyers despite being branded an “Apple mouse on wheels” and former chairman Luca di Montezemolo warning it risked “the destruction of a myth”.
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