Ferrari has unveiled its first fully electric production car, the Luce, marking one of the most significant shifts in the company’s history as the Italian brand moves into the EV era without abandoning its traditional combustion models.

Revealed in Rome at the Vela de Calatrava sporting complex, the new four-door Luce combines supercar-level performance with grand touring practicality and introduces a radically different design approach for Ferrari.

The Luce has been in development since 2021 and is underpinned by a newly developed EV architecture featuring four electric motors – one driving each wheel – alongside a 122kWh battery pack and 800-volt electrical system.

2

Maximum output reaches 1035hp (772kW) in launch control mode, allowing the Luce to accelerate from 0-100km/h in a claimed 2.5 seconds. Ferrari quotes a top speed of 193mph (310km/h) and an estimated driving range of 329 miles (529km).

Fast charging capability of up to 350kW is also supported.

Unlike some rival manufacturers that have attempted to replicate internal-combustion engine sounds artificially, Ferrari says the Luce generates an EV-specific soundtrack derived from the electric drivetrain itself. The car also introduces “Torque Shift Engagement”, a system using steering-wheel paddles to alter regeneration levels and power delivery in an effort to make the driving experience feel more interactive.

The Luce’s styling is likely to prove divisive. At more than five metres long, it becomes the largest Ferrari ever built and adopts a low-slung four-door layout with rear-hinged back doors and seating for five passengers – another first for the brand.

Design work was carried out in collaboration with LoveFrom, the creative collective founded by former Apple design chief Sir Jony Ive and designer Marc Newson. The interior places strong emphasis on physical controls and tactile materials rather than touchscreen-heavy interfaces.

3

A rotating central infotainment display, aluminium switchgear, analogue-inspired instrumentation and aviation-style details aim to preserve a sense of mechanical interaction despite the car’s electric powertrain.

Ferrari says the Luce will sit alongside, rather than replace, its V12 and hybrid-powered models as part of a broader “multi-energy” strategy.

The company has previously confirmed that combustion engines will remain a key part of its future line-up despite tightening global emissions regulations and growing EV competition.

The Ferrari Luce is expected to begin customer deliveries in early 2027, with pricing in Europe expected to start at around €500,000 ($A941,555) before options.