Toyota reveals 50th anniversary Hilux special edition

The Japanese carmaker adds to the list of peculiar car names with its Hilux Invincible 50 Chrome Edition

Toyota Hilux Special Edition Jpg

Here at WhichCar we like the delightfully obscure names given to cars overseas, such as the Kia Granbird Mild Breeze, Nissan Lafesta Highway Star G-Supremo, and Geely Rural Nanny. So we were chuffed to see Toyota reveal a special variant of its legendary ute called the Hilux Invincible 50 Chrome Edition, in Europe.

While it’s not quite up there with Toyota Vellfire Modellista Hybrid Executive Lounge, it’s still quite a mouthful and part of an apparent move to finally give Hilux variants proper names, such as the new Rogue and Rugged due in Oz later this year.

Toyota reveals 50th anniversary Hilux special edition

The Hilux Invincible 50 Chrome Edition celebrates the 50th anniversary of Toyota’s iconic hauler, which first appeared in March 1968 and has since become world’s biggest selling pick-up.

This model is essentially a blingy version of the Europe-only Hilux Invincible 50, revealed at last year’s Geneva Motor Show, that’s fitted with a range of bespoke shiny accessories including a chrome sports bar, side steps, grille and bash plate.

Black wheel arch protectors surround 18-inch alloy wheels with a machined-face finish, while a dedicated “Invincible 50” badge is positioned on the front doors.

Other features include a plastic bed liner and scuff plates.

Toyota reveals 50th anniversary Hilux special edition rear

In Europe, the Invincible 50 Chrome Edition is powered by the 110kW/400Nm 2.4-litre turbo-diesel engine that’s found under the bonnet of the entry-level Workmate models here.

A Toyota Australia spokesman told WhichCar the Hilux Invincible 50 Chrome Edition won’t be coming Australia with the new Rugged and Rogue models, but there are plans to celebrate the venerable ute’s golden anniversary come March 21.


How are you finding our new site design? Tell us in the comments below or send us your thoughts at


Subscribe to Australian car magazines

Subscribe to any of our motoring magazines and save up to 49%




2015 Nissan Navara

Nissan recalls 2015 Navara over child seat fault

The problem affects the top tethers which could break in an accident

8 hours ago
Kathryn Fisk

We recommend

Please enable JavaScript to view the comments powered by Disqus.