Volvo is battling its ‘mum-and-dad’ stereotype by releasing a series of teaser images of its new 40 Series via Snapchat.
ICYMI (in case you missed it), the Swedish automaker sent three cropped photos of the Volvo V40 and Volvo XC40, decorated with Emojis and captioned “Not your daddy’s Volvo” through the social media platform, ahead of the cars’ global unveiling.
Volvo Australia has confirmed the images were a glimpse into the next generation of the V40 and all-new XC40. “The facelifted V40 and Cross Country V40 are on their way, and they’ll be here later this year. The Snapchat reveal was of the next-generation V40 and the all-new XC40.”
The photos showed the vehicles featuring Volvo’s signature ‘Thor’s hammer’ LED daytime running lights, along with other Volvo signature styling cues.
The 40 Series is Volvo’s attempt to combat its stereotypical reputation and attract a younger demographic. The XC40 will be a smaller version of the XC60 and new Volvo XC90, as the company crawls in for a slice of the compact-SUV pie.
The next generation of the V40 is also expected to be accompanied by an S40, the sedan version following in the footsteps of the recently revealed S90.
Both models will sit on a platform called Compact Modular Architecture (CMA), which was co-developed with Geely, Volvo’s Chinese parent company. They will be powered by three- and four-cylinder engines and a plug-in hybrid.
While Volvo Australia is yet to reveal when we will see the all-new models of these cars IRL (in real life), it has confirmed there will be more detail to come over the next few weeks, ahead of a release in 2017. “It’ll be at least 18-24 months away at this stage… before the new V40 and XC40 come to Australia.”
Until then, we’ll be keeping a close eye on Snapchat for any more snippets from the 40 Series puzzle.