HYUNDAI’S N badge that will transform pedestrian passenger cars into street performance heroes won’t extend to the Korean carmaker’s standalone luxury brand, its chief designer says.

Instead, Peter Schreyer, the former Audi designer charged with transforming the image of Hyundai and its more upmarket Genesis brand from cheap transport to desirable driveway stuffers says the Genesis brand is likely to remain exclusive, and therefore pass on using the N badge to build excitement.

Hyundai -N-side -driving -front

Anticipation has built for the N brand, which is shaping up to be Hyundai’s answer to the likes of Mercedes-AMG and BMW’s M Division, after former M Division engineering boss Albert Biermann defected to the Korean brand in late 2014.

Hyundai -i 30-N-side -driving
Hyundai -i 30-N-side
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