Geely has officially opened its first flagship Australian showroom in Melbourne’s South Yarra, marking another milestone in the Chinese carmaker’s growing local presence. Located on Church Street, the new dealership opened on November 11 and will showcase its expanding Australian model range, including the EX5 electric medium SUV, plug-in hybrid Starray EM-i medium SUV and electric EX2 small hatchback.

The opening comes shortly after Geely established its 100th Australian dealership in Western Australia, highlighting the brand’s rapid expansion since its latest push into the local market. While Geely first entered Australia around 15 years ago, its initial efforts were short-lived, with the brand subsequently returning in 2025 with a new generation of vehicles.

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The South Yarra opening also coincided with a stop on its national dealer roadshow, giving customers an early look at two upcoming models: the Monjaro medium plug-in hybrid SUV and Emgrand plug-in hybrid medium sedan, both of which are scheduled to go on sale locally in early 2027.

Geely Auto Australia director of sales and network Jason Wang said the flagship showroom represented an important step in the company’s Australian expansion.

“The opening of Geely Auto Australia’s first flagship store in South Yarra marks an exciting milestone in our journey as we continue to grow and connect with more Australians,” Wang said. “As we continue to expand our local footprint, our focus remains on delivering compelling products and an ownership experience that puts customers first.”

The new showroom is already commencing customer deliveries, while servicing and aftersales support will be handled by a dedicated parts and service centre in nearby Collingwood.

Geely’s growing dealership network and upcoming model launches form part of its broader ambitions to establish itself as a major player in Australia’s increasingly competitive new car market.