GWM Ora EV pricing drops to $39,990 to compete with MG 4, BYD Dolphin

The curvy new GWM Ora electric hatch has had its prices slashed just weeks after the MG 4 and BYD Dolphin barged in as Australia's most affordable EVs.

The GWM Ora hatch, now priced from $39,990 before on-road costs – a reduction of $4000 – becomes a much more compelling rival to the $38,990 MG 4 and the $39,890 BYD Dolphin.

GWM credits the price cuts – announced just two months since Australian pricing was first revealed – to improvements in the cost of battery technology, and "other factors".

Those 'other factors' are likely to be related to MG initially confirming a $47,990 starting price for the MG 4 in April before cleverly slashing more than $8000 off the price by mid June. The Dolphin's pricing announcement a few days after the MG 4 will surely have left GWM with little choice but to conveniently discover some savings in its battery supply.

Wheels has asked GWM's local office for details on how many Ora EVs had been ordered before today's new pricing, and whether those customers will be offered these new lower prices. We'll update this story when we can.

The GWM Ora's new Australian pricing is detailed below. For the full equipment and specifications rundown, which is otherwise unchanged, see our initial pricing & features story published in June.

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2023 GWM Ora EV pricing for Australia

The Ora's revised pricing comes with some key changes to the line-up, with the introduction of a new $48,990 Ultra grade positioned between the repriced $45,990 Extended Range and the repriced $51,990 GT.

Details on that model can be found further down, but specifications for the wider Ora range are otherwise unchanged.

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GWM Ora Standard Range: Now $39,990 before on-road costs

Previously $43,990.

GWM Ora Extended Range: Now $45,990 before on-road costs

Previously $47,990.

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GWM Ora Ultra: $48,990 before on-road costs

Arriving as a new grade in the range, the Ultra builds on the Extended Range equipment list with the following items.

• Electric hands-free tailgate
• Panoramic sunroof
• Heated steering wheel
• 6-way electric driver’s seat with memory
• Front seats with heating, ventilation and massage functions
• Power adjustable, electric auto-folding mirrors with memory function

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GWM Ora GT: Now $51,990 before on-road costs

Previously $53,990.

For the full equipment and specifications rundown, which is otherwise unchanged, see our initial pricing & features story published in June:

Free GWM charging station

From the start of July, GWM is boosting the Ora's appeal with a free wall-mounted charging station.

GWM says this launch offer will be extended to customers who have already placed an order for a GWM Ora, and is available to buyers who take delivery before the September 30th cut-off date (or while charger stocks last).

Valued at $1690, the 'level 2' wall unit can be connected to standard 240V single-phase power, offering a 7.2kW charging rate – up from the ~2kW rate out of a standard wall plug.

Improving on that 7.2kW would mean upgrading to three-phase power to get a 22kW rate. See our charging guide linked below.

Need more?

To see how the GWM Ora compares with the MG 4 and BYD Dolphin, see our spec battle linked below.