Hyundai has released new video teasing out the progress of the first vehicle to come from its newly launched N Performance sub-brand – this time with an emphasis on the fruity exhaust note of the all-new Hyundai i30 hot hatch.

The video begins with a very un-Hyundai-sounding engine being revved, complete with the crackle and pop that only a serious performance exhaust produces. From then on, it’s 25 seconds of aural madness, as the heavily camouflaged prototype chops and changes between mid-corner burbles, corner-entry crackles and corner-exit induction howls – all staged to convince the viewer of Hyundai’s new performance-car credentials.

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The highly anticipated project, which is being led by former vice-president of BMW’s M division Albert Biermann who recently spoke to wheels about the forthcoming N-range, is expected to be launched as part of the 2017 model line-up, but could make its public debut alongside the second-generation i30 tipped to break cover at this year’s Paris International Motor Show in October.

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