Motoring magazines growing audience, Wheels up 41 per cent!

I don't know what you've heard, but new data shows we aren't the only ones who love magazines!

While vinyl remains prized for its unique sound, clarity, and sense of 'old-school' authenticity, many still look to printed media for the feel and sound of turning pages, the focus of an intensely curated edition, and the freedom from digital distractions like chatbots and upsells.

New market research by industry analysts Roy Morgan shows that magazine readership in Australia is on the comeback, growing 4.1% over the 2022/23 financial year.

According to Roy Morgan's survey of 66,234 Australians aged over 14, 53% read print magazines – equating, statistically, to around 11.5 million people over 14.

Motoring magazines rank as the eighth most widely read category – which alone isn't any reason to throw a party – but the category itself has experienced growth of 2.8%.

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Wheels, celebrating its 70th year as Australia's car magazine, saw a massive leap of 40.8% to reach 290,000 readers.

There's no getting around it: that result is really a massive testament to the passion of our team and contributors to produce compelling and engaging stories every month, in the tradition of old.

In an age of immediate access to information, it is thrilling and deeply fulfilling to know that so many Australians remain enamoured with the good ol' magazine.

PS: How good is Iain!

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