Porsche has sold its stakes in Bugatti Rimac and the Rimac Group for approximately $1.6 billion as the brand continues to reel from the 98 per cent drop in profits it suffered in 2025. The sale has provided the company with a predicted leap of more than two per cent in cash flow for the calendar year.

A quarter of the proceeds for the sale will be used to meet Porsche’s pension obligations to its workers, the company said in a statement. The German marque’s cash flow margin for the year was forecast at three to five per cent, but that has now been lifted to 5.5 to 7.5 per cent as a result of the move.

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Porsche sold its stake to a consortium led by HOF Capital, leaving Rimac Group (RG) as the 55 per cent majority shareholder in Bugatti Rimac. The deal ends the joint venture between the Stuttgart firm and RG, which was established in 2021. It also brings to a close the Volkswagen Group’s involvement with Bugatti, which stretches back to its purchase of the brand in 1998.

The sale has also resulted in a leadership shake-up at Bugatti Rimac. CEO Mate Rimac remains in that position and will also serve as president of Bugatti Automobiles, with Christophe Piochon stepping down from that job. Marko Brkljačić is coming in as chief operating officer.

Rimac was founded in Croatia in 2009, and its electric sports cars have attracted plenty of headlines for their outrageous performance. For example, the quad-motor Nevera set a Nordschleife lap record in August 2023, beating the mark set by the Tesla Model Plaid by an incredible 20 seconds. 

Offloading its stake continues Porsche’s mission to streamline its business in the wake of that spectacularly bad profit result. It sold its management and IT consulting subsidiary, MHP, to Tata Consultancy Services for $515 million late last month, and there are plenty more big changes in the pipeline.

In July it was reported that Porsche’s supervisory board approved a plan to axe 5000 more jobs in Germany, coming after a previous cut of 3900 positions. The brand has also been streamlining its product and trim offerings, not to mention downsizing its management and bureaucracy.