Mazda Australia has been buoyed by the early success of its forthcoming CX-6e electric SUV which, it said, has attracted a cohort of new customers to the brand.

Speaking to Whichcar by Wheels at the launch of its all-new Mazda 6e electric sedan, the Japanese brand’s managing director for Australia, Vinesh Bhindi, revealed the company was already holding healthy orders for its new electric mid-size SUV.

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“I think we are at about the 1500 mark,” Bhindi said. “The CX-6e is still a few months away. But when you compare it to the 6e (electric sedan), the time it’s been out there is different, it’s not comparable.

“The other difference that we’ve seen is the 6e has [around] 50 per cent new and 50 per cent existing Mazda [customers]. But the CX-6e appears to have more [customers] new to the brand at this early stage.”

The Mazda CX-6e electric medium SUV will launch in Australia in September, with deliveries to commence shortly after. Sharing its platform with the just launched Mazda 6e sedan, the Chinese-built CX-6e starting price of $53,990 before on-road costs undercuts segment leaders like the Tesla Model Y, BYD Sealion 7 and Zeekr 7X.

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Mazda’s newest electric SUV utilises the same 78kWh battery and 190kW/290NM rear-mounted electric motor from its newly-launched sedan counterpart. The CX-6e’s WLTP tested driving range is a claimed 484km, which trumps its main entry-level rivals such as the BYD Sealion 7 (482km), Zeeker 7X (480km) and Tesla Model Y (466km).