THE Volkswagen Polo will become a rolling boom box, with the German premium carmaker revealing a special “Beats” version of its smallest hatchback that will join its showrooms from August.
The new volume player – excuse our pun – takes a standard $19,490 85TSI Comfortline and adds the second generation of VW’s Active Info driver display, a customisable 10.25-inch digital dashboard. The Volkswagen Polo Beats then replaces the default six-speaker audio set-up with a 300-watt system, exterior stripes and badges, bespoke interior highlights and heap of gear – as well as $3000 to the price tag.
The return of the Beat-branded Polo follows a similar campaign last year for the previous-generation city hatchback. That package was so popular that Volkswagen said it “rapidly sold out” after its introduction.
The Beats name comes from a tie-in with Beats Electronics, the former music-streaming company founded by musician Dr Dre and producer Jimmy Iovine that found its real forte was in making and selling Bluetooth wireless headphones.
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“This sound system, exclusively designed for Volkswagen to provide reverberating but crystalline sound, is but one feature of the successor to the Polo 5 beats, which rapidly sold out on introduction last year,” Volkswagen said.
The Beats special edition comes with a choice of three colours; a no-cost red or a $500 optional white/silver metallic or pearl black finish, all featuring the narrow stripe over the driver’s side.
Other features of the Volkswagen Polo Beats over and above the 85TSI Comfortline include:
- A Beats emblem on the B-pillar
- Beats decals on the roof and bonnet
- 16-inch Torsby alloy wheels replacing the standard 15s
- Black-capped wing mirrors rather than body-coloured
- Front fog lights
- Wireless phone charging
- Matte velvet red decorative inserts to dashboard, console and door
- Comfort sport front seats
- Beats door sill inserts
Standard safety features on the 85TSI Comfortline include low-speed automatic emergency braking that will also stop for pedestrians, driver fatigue detection, a tyre pressure indicator and a reversing camera.
The special run of Volkswagen Polo Beats variants will follow in the wake of the Volkswagen Polo Launch Edition, a limited-run version of the new sixth-generation hatchback that launched in Australia last month.