Lennard Hoornik announced as new Chief Commercial Officer for JLR

Jaguar Land Rover has announced Lennard Hoornik has been appointed as its new Chief Commercial Officer.

Mr Hoornik, who replaces Felix Bräutigam, will begin his new role immediately.

According to the British marque, he will be responsible for all global sales and marketing activity for both the Jaguar and Land Rover brands.

Previously he has spent eight years at Dyson as Chief Commercial Officer, as well as holding senior roles for Sony, Sony Ericsson, and HTC.

Thierry Bolloré, Chief Executive Officer at Jaguar Land Rover, said: “Lennard is an excellent addition to our business and is a hugely experienced leader in bringing products to market in exciting new ways. Innovation has been a key thread in his career, making him perfectly placed to realise the potential of our Reimagine strategy.”

Launched earlier this year, the carmaker's strategy is designed to help it achieve zero tailpipe emissions by 2036 and net zero carbon emissions across its supply chain, products and operations by 2039.