Lexus IS lights up for music video with 41,999 LEDs

Lexus has stepped up its LED game. While its commonplace for cars to feature fifty-plus LED’s in their head and tail lights, this IS has gone to a new level

Lexus IS 2016 LED Front Jpg
Gallery3

Luxury car makers seem to be in a continual battle of one-upmanship with the number of LEDs on their cars, but it’s going to be hard to beat this Lexus’s 41,999 light-emitting diodes.

The one-off Lexus IS, dubbed the LIT IS, was produced to star in a music video by a UK artist, Dua Lipa.

Lexus’s programmable mobile light show can broadcast graphics and video, and features three modes.

Lexus Is 2016 Led Rear Jpg
3

Attract mode runs a loop of psychedelically colourful graphics, Music Viz responds to songs, and Gesture mode allows people to manipulate animations with their hands.

Lexus says the LIT IS produces 175,000 lumens when fully illuminated, which you can interpret as incredibly bright, while the hand-applied LED strips would stretch for half a mile (about 800 metres) if placed end to end.

Lexus Is 2016 Led Front Close Jpg
3

“A car as visually striking as the LIT IS required an equally dramatic debut,” said Lexus US’s general manager of product and consumer marketing, Brian Bolain. “A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”

The LIT IS is the second leftfield promotion of Lexus’s BMW 3 Series and Mercedes-Benz C-Class rival, following its unusual collaboration with the makers of spicy sauce Sriracha for a unique LA motor show model. The IS Sriracha featured a chili-style exterior combining red paint work and green-accented grille, brake calipers, exhaust pipes and side mirrors.

 

How are you finding our new site design? Tell us in the comments below or send us your thoughts at feedback@whichcar.com.au.

 

Subscribe to Australian car magazines

Subscribe to any of our motoring magazines and save up to 49%


Subscribe

 

Jez Spinks
Journalist

We recommend

NEWS

Volvo XC-90
News

Volvo recalls XC-90 for faulty control display

Very sensitive controls responsible for latest recall

12 mins ago
Kathryn Fisk
Please enable JavaScript to view the comments powered by Disqus.