Great British car design still stands out in today’s market, especially with cars like the Ian Callum designed Jaguar F-Type.
Ian understands the contribution Britain has had and continues to have to the automotive landscape, saying, “Britishness is something that, aesthetically, should be restrained – it can never be vulgar. It’s reassuring, elegant and tasteful.”
Jaguar put Ian in a room with equally revered British car designer Gerry McGovern, to talk about the importance of British creativity and design. These two industry legends were interviewed together for the first time at the Royal College of Art, where they both studied.
Ian says, “I wish drawing cars all day was our job but, collectively, it is understanding the car, creating the atmosphere of the car… The hardest part is not coming up with the idea, but protecting it right through a whole process where hundreds of forces come at you from different directions, be it financial, legal, functional or manufacturing.”
The interview even delves into a debate between Ian and Gerry regarding Jaguar’s entry into the SUV market with the launch of the all-new F-Pace. Hit play on the video and take a look for yourself.