There have been few shining lights on the Holden sales front, especially with the looming manufacturing closure. Barina down, Cruze down, Captiva 7 down, Commodore down, Trax down, Colorado down, Malibu (remember that one?) down. Holden is holding on to some month-on-month growth in market share, but year-on-year its share has fallen.
It’s all about fresh metal for Holden, but much of it is arriving late in the year. Expect a new Barina and updated Trax, Captiva and Colorado (which could finally get the firepower it needs to challenge better rivals). Astra is an important newcomer and could be joined by an all-new, and imported, Cruze. The big unknown is Commodore. There’s a real chance patriotism could bolster sales of the last Aussie model, especially V8 variants.
Convincing people the brand is here to stay. Many think the end of manufacturing means the end of Holden, so the company has a job to do to reassure people about the Lion’s future. Living with underwhelming key models and managing the likely end of local Cruze production also makes for a tough year ahead. In other words, the challenges are many, huge and varied.
Lots to learn. Another tough year ahead, but it could come good in Q4. The freshening of key models means Holden is well positioned to finally flex its muscle on the sales front, overtaking a challenged Hyundai to regain third place in the market.
How are you finding our new site design? Tell us in the comments below or send us your thoughts at email@example.com.
Get your monthly fix of news, reviews and stories on the greatest cars and minds in the automotive world.
Toyota - Wheels Report 2016
Toyota loves stretch targets – such as the one to sell one in every four cars in Australia – but 2016 was an indication of the headwind the brand faces.
Mazda - Wheels Report 2016
Mazda was on track for a sales record in 2016, with 120,000 cars in sight. SUVs were again strong, with the company producing two of the top three in the country.
Hyundai - Wheels Report 2016
It was an up and down year for Hyundai, much of it driven by what deals (and models) were in the market.