2023 Ferrari Purosangue previewed with first official image

The upcoming 2023 Ferrari Purosangue has been teased in its production form for the first time, following a pair of revealing photos that surfaced online in February (story below).

Importantly, today's teaser confirms there was nothing doctored about the earlier shots, showing that the Purosangue will present a tapered front end with slender LED daytime lights featured in a strip above the familiar badge.

Although not visible in the shadowy preview image, the earlier photos confirm we can expect larger driving lights to appear in the lower section, set inside the large outboard intakes.

An exact reveal date for the Purosangue is still to be announced, but Ferrari has at least confirmed we can expect to see its first-ever SUV unveiled later this year.

Click on the above photo to see it in full.

Mike Stevens

The story to here

Ferrari Purosangue seen for the first time in factory snaps

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February 22, 2022: The Purosangue has been spied in its production form at long last, after years of anticipation and spy photos revealing only Maserati-bodied mules.

These shots, posted to CarDesignWorld on Instagram, reveal what we can expect from Ferrari's first SUV – an offering once forbidden by former boss Sergio Marchionne, who would reply to questions on the topic with versions of "over my dead body".

What do you think of Ferrari's rival to the popular Lamborghini Urus and the Aston Martin DBX?

Mike Stevens

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2022 Production date confirmed

February 8, 2022: The first-ever Ferrari SUV is set to go into production this year, as the Prancing Horse confirmed its Purosangue will finally roll down the line in Maranello.

Buried in its 2021 sales report, Ferrari said it would commence deliveries of the Purosangue from 2023 alongside the Daytona SP3, set to replace the Monza SP1 and SP2 – although 499 of the 599 Daytona examples have been purchased by Monza owners.

There's still no official reveal date for the SUV, however it's expected a late-2022 unveiling could be on the cards to make sure it gets shown off before the first examples come off the production line.

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Renders and spy shots have shown the Purosangue (Italian for thoroughbred) to adopt Ferrari's traditional long-bonnet styling, but with the usual high-riding, four-door SUV features of its rivals such as the Lamborghini Urus and Aston Martin DBX.

The announcement of the SUV's arrival comes as Ferrari celebrates its best-ever year of sales and deliveries, having sold a total of 11,155 vehicles across the globe in 2021 – a 22.3 per cent recovery over 2020 and a 10.1 per cent increase above 2019, its previous best 12 month period.

Demand surged in China, Hong Kong and Taiwan to 899 units over the course of 2021, a 97 per cent jump over the year prior, something which Ferrari hopes will continue into 2022.