2024 Subaru Solterra becomes latest EV to have price slashed in Australia

The 2024 Subaru Solterra electric SUV – a twin to the Toyota BZ4X due to launch in Australia imminently – is now priced at up to $8000 less ahead of the first customer deliveries.

Compared to initial pricing announced in November 2023, Subaru Australia has confirmed permanent price reductions between $6700 and $8000 for the two-variant Solterra line-up.

This sees the all-wheel-drive Subaru Solterra entry model move to $69,990 before on-road costs – down $8000 – while the Touring AWD, which has more standard equipment, falls $6700 to $76,990 plus on-roads.

March 2024: Solterra driven in Australia

It’s Subaru’s first EV and its most expensive model, but can the Solterra trouble big-name rivals that include the Tesla Model Y?

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“The readjusted pricing will apply to all existing pre-orders, with no further action required from customers as their Subaru Retailer will communicate with them directly on their individual vehicle order,” said Subaru Australia.

Wheels is driving the Subaru Solterra, and its Toyota BZ4X identical twin, in Australia next week.

Toyota Australia has not confirmed pricing for the BZ4X, with local details due to be announced imminently. The BZ4X will be offered in both single-motor front-drive and dual-motor forms.

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The Subaru Solterra is the latest electric vehicle to have amended pricing in Australia, with cuts also applied to its Ford Mustang Mach-E, Tesla Model Y and Hyundai Ioniq 5 rivals in 2023.

Other electric vehicles, including the GWM Ora and MG ZS EV, also saw pricing reductions, with the GWM’s price reduced at launch by up to $4000 in response to its cut-price sub-$40,000 MG4 and BYD Dolphin competitors.

In November 2023, Hyundai also offered a temporary Black Friday sale for the Ioniq 6 sedan with savings of up to $10,500.

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2024 Subaru Solterra pricing

For more details on Subaru Solterra pricing, features and detailed specs, click on the featured article linked below.