Subaru
Subaru is a tremendously significant Japanese car maker, born from Fuji Heavy Industries. Originally an Aircraft Research Lab, founded in 1915, FHI was conceived in the mid-50s after a merger took place between various companies that specialised in chassis and engine manufacturing, as well as coachbuilding.
Subaru – named after the Japanese name for the Pleiades star cluster – built its first car, the Subaru 1500, in 1954.
Some of Subaru’s most popular models include off-roading icons such as the Subaru XV, Outback and performance cars like the notorious Subaru WRX.
News
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NewsSubaru calls time on WRX in Japan
Order books for the WRX S4 close in May 2026 as emissions rules and shifting priorities reshape Subaru’s iconic performance sedan at home.
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NewsSubaru adds Club Sport Evo special edition to WRX range
The Club Sport Evo badge has returned to the Subaru WRX range with a new Sunrise Yellow limited edition that’s now on sale.
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NewsThe worrying trend for Japanese car brands in Australia
Sales of cars from Japanese brands in Australia are trending downwards in the face of a new-brand-and-model onslaught from China.
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FeaturesThe cheapest hybrid SUVs in Australia – ranked
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FeaturesOver white, black and silver? Our pick of some of the best new car colours…
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NewsSubaru BRZ tS Kiiro Limited Edition launched in Australia
About Subaru
Subaru is a tremendously significant Japanese car maker, born from Fuji Heavy Industries. Originally an Aircraft Research Lab, founded in 1915, FHI was conceived in the mid-50s after a merger took place between various companies who specialised in chassis and engine manufacturing, as well as coachbuilding.
Subaru – named after the Japanese name for the Pleiades star cluster – built its first car, the Subaru 1500, in 1954. Just 20 were produced, however, due to various supply issues.
Those early years were punctuated by such vehicles as the Subaru 360 (1958), the Sambar (1961), and the 1000 (1965) that introduced Subaru’s signature boxer engine.
Subaru began importing vehicles to Australia in 1973, and celebrates 50 years in Australia in 2023. Nameplates like Outback and Liberty have long been a mainstay of Australian roads and families alike, and the brand earned rafts of car enthusiast followers with its giant-killing WRX and its years of World Rally Championship involvement.
The current Subaru range in Australia comprises XV, Forester and Outback SUVs, WRX sports sedan, and the BRZ sports coupe. Of pertinence is the incoming Subaru Solterra, due locally in 2023, as the brand’s first dedicated electric vehicle (which shares its underpinnings with the incoming Toyota BZ4X).
All new Subarus are covered by a five-year/unlimited-km warranty – unless the vehicle is used for commercial/business purposes, in which case the warranty period is five-years/150,000kms – whichever comes first.
