After Holden sponsored the Sydney Gay and Lesbian Mardis Gras, Brad Jones Racing has followed its manufacturer’s footsteps by adopting a rainbow livery for Nick Percat’s #8 supercar.
BJR’s ‘Supporting Equality’ livery will be a temporary addition to the #8 car, as Percat’s car has no full-season sponsor.
Still, BJR says the design is an important one for the team, as it wants to support equality of all kinds, inluding race, gender, and sexuality.
“The unmissable rainbow colours on the #8 Holden Commodore is all about supporting equality of people, no matter their race, gender or sexual preference,” a BJR spokesperson says.
Revealed in a BJR tweet, the car features manufacturer branding on a rainbow-striped backing. “Holden. Supporting equality,” is emblazoned across the colours.
It’s done the rounds on social media after being shared by Brad Jones Racing and Nick Percat to a shower of positive feedback.
“When Brad Jones Racing had the idea to run the ‘Supporting Equality’ livery, Holden were happy to be on board,” BJR’s spokesperson adds.
“Having done a similar campaign recently, Holden stands up for equality and supports their community in this space.”
In early March, Holden supplied the ‘Official Mardis Car’ – a similarly-rainbowed Colorado – for Australia’s most well-known pride event.
The company aims to show support for a community which has experienced intolerance in the past.
“At Holden, we believe in equal rights for all and to be in solidarity with a community our employees are already a part of means a lot,” Holden human resources director Ashley Winnett says.
BJR team boss Brad Jones says he’s looking forward to seeing how the Grand Prix weekend pans out.
“I’m hoping Nick will continue his fast form at the Grand Prix,” he says.
“We had a car that is more than capable of running inside the top ten so I’m looking forward to a competitive weekend at the Grand Prix.”